Launched in early 2013 by National Payments Corporation of India (NPCI), RuPay provides a platform for e- transactions and also gives the customers a complete unique shopping experience. The RuPay Card can be used at all ATMs, merchant establishments in India for online transactions and payments. RuPay PaySecure has tied up with many merchant websites across multiple categories that would accept the RuPay card for online payment services.
Banks are now offering the RuPay card service with a personalized touch. C-Edge offers a complete end to end solution & services including Card Personalization, Card Life Cycle Management, Transaction Processing, Transaction Settlement & Reconciliation and 24 x 7 Call Centre Services to address card related issues & queries and a separate Help Desk services for bank personnel to assist them resolve day to day operational issues and to handle dispute transactions.